L'Eau De Prep

Following in Ralph Lauren's footsteps, Tommy Hilfiger just launched his new line of fragrances, "Eau de Prep" this month.   The collection features two fragrances,  Eau de Prep Tommy Girl and Eau de Prep Tommy. The fragrances reflect sporty yet elegant style, quite similar to the Tommy Hilfiger way of life.

Eau de Prep Tommy features red grapefruit, wild clary sage and passionate granadilla top notes, Egyptian Geranium, wet greens, a splash of tonic, white pepper, lavender absolute and juniper berries middle notes and finally rich amber, and georgywood, oak moss and white suede base notes.

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The flacons are very elegant, made of see-through glass and embellished with golden inscriptions and capital while also featuring a new crest from Tommy Hilfiger.

The collection was developed by Hilfiger licensee, Estee Lauder Cos.' Aramis and Designer Fragrances unit. Fragrances Eau de Prep Tommy Girl and Eau de Prep Tommy is available as 50 and 100 ml from the Tommy Hilfiger website where they retail for $65.

Meet The Hilfigers

Though Tommy Hilfiger's last campaign has been out for quite some time, a recent close-up shot revealed a Duke University decal on one of the old cars in the campaign's video (00:30)

Meet the Hilfigers takes the Tommy brand into a "new direction while respecting the brand's aesthetic" Tommy tells Women's Wear Daily. I see it more like Tommy is finally getting onto the preppy resurgence bandwagon. What I like most about the campaign, is that Tommy isn't just rehashing the old Preppy look that Ralph Lauren has been regurgitating for years but rather has reinvented it. From what I can tell, he has brought elements present in Italian style and fused them with staples of the original Prep look (The model on the right literally looks as if he was hand-picked from the streets of Firenze during Pitti Uomo.