The Last Bastions of Prep: Deerfield Academy

Deerfield Academy, is one of the top Prep Schools in the United States, right there next to Phillips Andover Academy, Phillips Exeter Academy, Choate Rosemary Hill. Deerfield Academy, founded in 1797, is an independent, co-educational boarding school located in Western Massachusetts, know for its rigorous academic programs, athletic prowess, and the beauty, drama, and rhythm of campus life.

I have always been a fan of school uniforms as I feel they instill feelings of belonging to a community and school pride. While as far as I can tell, Deerfield Academy does not have a uniform per se, the dress code mentioned by some of the students in the video makes for a more homogeneous look. The Prep look, which is indigenous to, well, Prep Schools is a non provocative, put together appearance. The Prep does not wear Abercrombie or Hollister, which I am always  amazed to hear some people call preppy! The Prep boy or girl wears Lilly Pulitzer, Ralph Lauren, Vineyard Vines, Lacoste, and other similar brands. They like prints such as Seersucker, Plaid, Argyle, and Madras and most often do not shy away from wearing what most people call go-to-hell colours. 

I Invite you to watch the following video and notice some of the Prep elements of clothing, which are as close to the source of Prep as they can be. We can even notice the Jacket, Shirt, Tie and Shorts look that has been creeping up on the different runways of the world. 

Thanks to The Over-Cher for the video link

The Big Pony Effusion

Ralph Lauren, founding father of the Americana style has released a new line of Ralph Lauren fragrances which focus on the individuality of the Big Pony motif, one of the latest Ralph Lauren hits in Menswear.

The fragrance quartet comes in differently coloured bottles, each numbered with a different Polo-inspired decal. The full Big Pony Collection comprises 40ml, 75ml and 125ml edt (Eau de toilette) sprays and the  online price is $50 for the 75ml bottle. A four x 15ml coffret will also be available.

#1 RL Blue - the Sporty one -  is a fresh marine scent with notes of grapefruit and lime.

#2 RL Red  - the Seductive one - is a gourmand blend of dark chocolate and musk.

#3 RL Green - the Adventurous one - is a fresh green scent, featuring hints of mint and ginger.

#4 RL Orange - the Stylish one - is an oriental-woody fragrance with notes of mandarin and kyarawood.

My favourite part of the whole Big Pony campaign is their video advertisement.  Bruce Weber, an amazing photographer, has been able to capture the carefree sybarite lifestyle that is embedded into the American noosphere as being the Ralph Lauren/Rugby RL way-of-life. These videos has always appealed to me, and this latest one is no exception.

What's even better, is that as part of their campaign, Ralph Lauren has made it that customers are able to combine a lot of short video clips and make their very own Big Pony video.