Rugby Ralph Lauren Video Campaigns

One of my favourite labels of all is Rugby, part of the famous Ralph Lauren Empire.Following you will find their video campaigns, which are always original and very appealing, in reverse chronological order.

Spring/Summer 2010

Holiday 2009

Fall 2009

Spring/Summer 2009

Holiday 2008

Fall 2008

Holiday 2007

Clip-on Flip-up

These new glasses from Oliver Peoples, part of their Spring/Summer 2010 collection, function both as sunglasses and as prescription glasses by means of flipping the sunglass lens up or down depending on your needs.

While I am not entirely convinced of their intrinsic practicality, I do think the concept is a little cheeky and quite novel.

What I liked most about Oliver Peoples was their Spring/Summer 2010 campaign video, featuring Elijah Wood and Shirley Manson. I think their choice of interpretation and integration of the glasses was enticing and original which combined with a great musical choice added up to the following:

The glasses can be purchased here.