I have featured L.L. Bean's new(er) Signature Collection before and I'd like you all to see their Winter 2010 Collection ad. The Signature line is a reinvention of the L.L. Bean classics that caters to the modern buyer. Plaids, earthy tones and thicker textures give this season's line a true North Eastern American feel.
Also, Lisa Birnbach, author of True Prep, got to sit down for a short chat with the line's design directors:
